Apparently Instagram is trying to hide likes from photos and videos.
But why would Instagram want to hide the likes from the photos and what consequences will there be about the future of the social network?
Instagram tries to appease the minds, stating that tests are not yet scheduled, but that it was assuming the opportunity to hide likes from photos and videos.
The tests started in Canada; in fact Canadians are considered expert users. The objective is to ease the pressure that the user feels towards the opinions of the other members of the community. Such assessments also on Instagram are measured by the number of likes.
Recent surveys have shown that social networks, if misused, can cause envy, frustration and even depression.
Many users, observing the seemingly perfect lives of influencers, have felt envy.
actions that led Instagram to hide likes from photos.
Therefore Instagram has decided to hide likes from photos to make the social a better virtual place.
Likes on Instagram are hidden from others, while you can still view them in statistics.
Therefore it will be necessary to have a company profile.
Instagram has decided to hide the likes from the photos, but this does not mean that they will no longer have any value. The likes will continue to be counted by the algorithm and the success of a content will continue to depend on the number of interactions.
Ultimately, from a practical point of view, nothing changes. The success of a photo will always depend on the number of interactions you will receive, including likes, even if the latter will not be visible to other users.
The social media intends to improve the user experience and lighten the pressure that the user experiences with respect to the judgment of others.
Social networks are based on very specific dynamics.
Each of us wishes to be accepted, fears the judgment of others and wants to show a winning image.
It is utopian to believe that these dynamics are damped simply by hiding the likes
If it is no longer possible to judge content based on likes, there will always be comments as an evaluation. These, of course, will become even more important.
Some fear that with the disappearance of likes, the number of followers of a profile will be even more important, and this could encourage the acquisition of fake followers.
The internal influencer marketing business could be compromised.
If Instagram decides to permanently hide the likes from the photos, how will brands be able to evaluate the profiles with which to start a collaboration? You will need to request screenshots of the insights in advance.
This is really complex for a preliminary assessment.
In short, it is really difficult to predict today what repercussions the choice could have of hiding likes from photos on Instagram.
The noble purpose of the choice is appreciable, it is not possible to ignore the negative repercussions that could occur.